An artistic operation designed and created by the artist Fabrizio Da Prato, which follows the previous edition “Richiami Parma 2020”. The operation consists of 16 graphic-pictorial works painted in the studio in the months prior to the exhibition and placed in spaces usually dedicated to public billboards, regularly purchased for a period of fifteen days.
These ephemeral works, scattered along Viale Toschi and confused among the advertising material, will take up the space of some advertisements to be offered as a gift to thousands of glances that, over time, will see them transformed due to unpredictable external solicitations such as the passage of time, atmospheric agents.
From the 16th to the 30th September 2021, in Viale Toschi, Parma
Last year Parma and the Parma area were the protagonists of my works. I put centre stage the products, the traditions and the speech. An artwork with 0 km content. This year my thoughts are much broader. Parma, in itself, is no longer the protagonist. Yet it is the right place for the works that I am creating, being the Capital of Italian Culture and the epicenter of the Italian Food Valley. My works by Richiami Parma also have an expiration date. After fifteen days of posting they will “expire” and will be covered again by advertising.
“Consume from 16 to 30 September 2021, in Viale Toschi”. – Fabrizio Da Prato
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#comunediparma #vieropaints #cromology #fucinadarte #grazie
Richiami Parma 2021 (foto Giorgia Madiai/Carlo Carmazzi)
