A bright fresh morning in Barga with the sound of the birds singing in the trees and the temperature gradually rising. From afar comes a new sound, a low hum which gradually gets louder the closer it comes until with a deep roar around the corner comes in to view 16 high performance sports cars. The Lotus meeting in barga was off and running.
As you can hear in the interview below with the assessore of tourism -- Gabriele Giovannetti, this was a meeting of the Lotus owners club on a regional level with talks underway for organising a larger meeting on a national level here in Barga.
Lotus Cars is a British manufacturer of sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics. It also owns the engineering consultancy Lotus Engineering, which has facilities in the United Kingdom, United States, Malaysia and China.
The company was formed as Lotus Engineering Ltd. by engineer Colin Chapman, a graduate of University College, London, in 1952. The car maker built tens of thousands of successful racing and road cars and won the Formula One World Championship seven times. -- source
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Lotus is owned by Proton, which acquired it following the bankruptcy of former owner Romano Artioli in 1994.
The company was formed as Lotus Engineering Ltd. by engineer Colin Chapman, a graduate of University College, London, in 1952.The first factory was in old stables behind the Railway Hotel in Hornsey, North London. Team Lotus, which was split off from Lotus Engineering in 1954, was active and competitive in Formula One racing from 1958 to 1994. The Lotus Group of Companies was formed in 1959. This was made up of Lotus Cars Limited and Lotus Components Limited, which focused on road cars and customer competition car production, respectively. Lotus Components Limited became Lotus Racing Limited in 1971 but the newly renamed entity ceased operation in the same year.
The company moved to a purpose built factory at Cheshunt in 1959[3] and since 1966 the company has occupied a modern factory and road test facility at Hethel, near Wymondham. This site is the former RAF Hethel base and the test track uses sections of the old runway.
By 1982 the company was experiencing severe financial difficulties and Chapman sought additional capital from outside sources. The crisis resulted principally from the fact that only a handful of Lotus cars were sold each year in the world’s largest market, the US. These problems were solved by a young law professor and investment banking consultant, Joe Bianco, who was able to capitalize a new and separate United States sales company for Lotus. By creating an unprecedented tax-incentived mechanism (wherein each investor received a specially personalized Lotus Turbo Esprit) the new American company, Lotus Performance Cars Inc. (LPCI,) was able to provide fresh capital to the British manufacturer. Former Ferrari North America general manager John Spiech was brought in to run LPCI, which imported the remarkable Giugiaro-designed Turbo Esprit for the first time. US sales quickly jumped into triple digits annually. This transaction was generally regarded as having saved Lotus from bankruptcy. LPCI was subsequently sold along with Group Lotus PLC to General Motors.
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