During the summer a fashion video was filmed here in the area for the launch of new collection by the designer Francesca Cremonesi. The video was filmed using traditional filming techniques alloyed to stop motion photography with the final product, a 90 seconds video which has just been released onto the net.
The video featured a model wearing three dresses from Francesca Cremonesi, who is making a name for herself with her Moulage* method of working -- fitting or molding the fabric directly on the model or dressmaker dummy.
This area was chosen for the video shoot as they were looking for a “natural oasis” in which to film. An area down by the river just below Barga exactly fitted the bill -- the only thing that was not expected was the terrible weather during the filming in July -- instead of the expected blue sky, the troupe had to deal with overcast skies and frequent showers but none of which stopped the makers of the video coming up with an extremely interesting short film aimed at a new and growing market on the internet.
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The Francesca Cremonesi site is here
Francesca Cremonesi è una giovane designer nata a Lodi, dopo il diplomata all’Istituto Marangoni di Milano decide di realizzare quello che sognava fin da piccola: proporre la sua visione del mondo femminile attraverso le sue collezioni.
Ispirata dall’architettura, dall’arte, dalle culture straniere e dalle tradizioni, Francesca, lavora a manichino con la tecnica del moulage, pare che sia la materia che usa a sussurrarle via via giochi di volumi e nuove forme. Forme e volumi che esprimono la fisicità femminile senza ostentarla, ma liberando la grazie e la leggerezza che c’è in ogni donna.
*Moulage is a fashion design term where the designer fits or molds the fabric directly on the model or dressmaker dummy. It’s a very interesting fashion design process that allows the fashion designer to create in three dimensions rather than one – such as when a sketching a design. It’s also a great way to see how the fabric will drape and to match patterns in the fabric.
Moulage can be used to both create a garment directly model to fabric and use to make the pattern for the garment that will be laid out on the fabric to cut around. Many haute couture designers utilize this method.
interview (in Italiano) with Luca Corsetti
FRANCESCA CREMONESI SRL -- Via D. Codazzi 7b 26900 -- Lodi -- LO -- Italia
ph: +39/3356766311 | email: frah2@yahoo.com |website: www.francescacremonesi.it
press contact: Luca Corsetti | email: lucacorsetti@470nm.com